The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, It's a 10, and Unilever. For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. En cliquant sur Accepter tout, vous acceptez que Yahoo et nos partenaires traitent vos informations personnelles et utilisent des technologies telles que les cookies pour afficher des publicits et des contenus personnaliss, et des fins de mesure des publicits et des contenus, dtude des audiences et de dveloppement de produit. For those wanting to learn how to remedy their hair and scalp. We are no longer accepting comments on this article. Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. Winning a court case is only half the battle for Olaplex. Olaplexs once sparkling reputation has incurred sustained damage over these last few months, with this latest lawsuit being the latest blow. It's about the combination of ingredients.. everyone stream Carly Rae Jepsens Dedicated album - jaden . Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. ', The comments below have not been moderated. In many ways, this Olaplex suit feels a bit like . I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. The lawsuit is the latest controversy for the ultra-popular hair-care brand. Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . Every one of Olaplex products pass this HRIPTT test.'. The case also contends that Olaplex products include an excessive amount of plasticizing agents such as glycol, the overuse of which can weaken and damage hair. Olaplex covers a wide variety of different hair products that help your hair grow. Updated: Feb 23, 2023 / 09:30 AM PST. The Olaplex lawsuit asserted that the company's products caused hair loss, bald spots, scalp rashes, brittle hair, and hair breakage. After she showered and used them, only ten hairs broke off, which was way less than what she was used to, after only one use. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. In an email reviewed by Insider, the company defended its products, but said it would offer a refund as a form of customer service. Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company's products contain allergens and irritants that have resulted in brittle hair and hair loss. "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". Top editors give you the stories you want delivered right to your inbox each weekday. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. They disputed the brand's social media messaging that its products could revive "compromised hair.". Unilever TRESemm keratin shampoo and conditioners. Olaplex has not recalled any of its products in the wake of the lawsuit. The plaintiffs are collectively seeking $75,000 (62,200) in damages. The company's CEO JuE Wong said on Twitter that hair loss was a painful and emotional topic "however for our products this is not true". It also . New York City-based marketing manager Amanda Fontenot has also sought a refund from Olaplex. Olaplex Holdings Inc. Chief Executive Officer JuE Wong said the hair-care company will ramp up investments in the brand after failing to act quickly enough to stem a slowdown in demand and push back against consumer complaints. "OLAPLEX products do not cause hair loss or hair breakage," a spokesperson for the company told Insider in a statement. According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." It adds their hair was left "dry, brittle, frizzy and dull". Add Your Comments. 'My hair is now in great condition and can go for 4 days between washes. Before commenting, please review our comment policy. The Olaplex brand, widely available in popular beauty stores and online, is marketed to restore damaged hair and protect against breakage. to stem a slowdown in demand and push back against consumer complaints. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. Katherine Lawton I noticed that it started burning my scalp. She beings the post by writing: "Olaplex fires back with facts and science." She quoted recent articles on Olaplex, including Insider's coverage, which say that a direct connection between the products and effects like hair loss are hard to prove. In 2019, Olaplex won a second judgment against beauty giant LOral after Olaplex accused the beauty giant of stealing trade secrets in a meeting in California in 2015, when the companies were conducting a due diligence process. Sparks makes it clear she is not affiliated with this lawsuit, and her opinions are not to be taken as legal advice. Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. The plaintiffs are seeking unspecified monetary damages and an injunction to stop Olaplex from making false claims about its products. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. 9 products, saying they experienced problems including "bald spots," "dry, brittle" hair, and scalp problems like "burning" and "open sores" after using them. The amount of lilial in Olaplexs fragrance before the brand reformulated is also unknown. Sign up for ClassAction.orgs free weekly newsletterhere. Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. Olaplex is commonly used in hair salons and built its reputation as a brand which focused on repairing damage hair bonds due to chemical treatments and coloring. Slectionnez Grer les paramtres pour grer vos prfrences. They allege the products caused hair loss, breakage, brittle . In response to questions about the refunds and the safety of its products, Olaplex said: "We are proud to help our millions of customers achieve their best hair possible and every customer inquiry is important to us. On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". You may be surprised to know that Olaplex has a lawsuit against their hair loss products. You only need a very small amount of each therefore lasts for ages. However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. The consent submitted will only be used for data processing originating from this website. There is even a Facebook group titled Olaplex and Hair Loss? "There are a wide variety of reasons for hair breakage or hair loss, as medical and scientific experts have publicly stated, including lifestyle, various medical conditions and medications, the aftereffects of COVID, skin conditions and more. Some have lost hairin some cases more than half and leaving bald spots in others, the suit sayswhile others have been left with hair thats dry, brittle, frizzy and dull.. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. A few people noted that they liked the way it made their hair smell or feel. The case, which was not filed as a class action (more on this below), accuses Olaplex and Cosway of attempting to conceal the dangers of their products, leading many users to believe that their hair loss and scalp issues could be symptoms of a dire health condition.. 1. Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. Olaplex has strongly denied the allegations, insisting its range does "not cause hair loss or hair breakage". She said she visited a dermatologist, who diagnosed her with psoriasis and eczema, and suggested she switch to hypoallergenic hair products. By clicking Sign up, you agree to receive marketing emails from Insider Olaplex CEO JuE Wong addressed . The way misinformation spreads like wildfire on social media makes it hard to contain and unfortunately this seems to be another example of that scenario, cosmetic chemist Kelly Dobos tells BeautyMatter. Last Updated on February 21, 2023 3:47 PM, demanded that the ingredient be phased out. Lastly, it protects your hair from further breakage. The Olaplex Hair Loss Lawsuit . 3 Hair Perfector once contained lilial, a known sensitizer and allergen linked to infertility. Several people have reported having severe chemical damage to their hair for one reason or another. The lawsuit was filed on Feb. 9 in California and claimed that the women used Olaplex products to repair damage, but the products were harmful and left the women's scalps in . With regard to the Olaplex products one-time inclusion of lilial, a synthetic scent ingredient, the lawsuit says the European Union Scientific Committee on Consumer Safety in 2020 demanded that the ingredient be phased out of hair and beauty products by March 2022. ClassAction.org is a group of online professionals (designers, developers and writers) with years of experience in the legal industry. Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . Experts say consumers should consult their stylists or a dermatologist if they're experiencing hair loss to help determine the cause. Vicks VapoRub to Stimulate Hair Growth: Does it Work? Read more here: Camp Lejeune Lawsuit Claims. An example of data being processed may be a unique identifier stored in a cookie. Damage and excessive hair loss, buyer beware!!! ", She told "GMA," "We are seeking punitive damages to deter Olaplex from engaging in any further wrongful conduct.". It is the final formulation that determines efficacy and performance. In science, let the data speak.. "Independent third-party laboratory test results show that Olaplex products are safe and effective," the company wrote on its website, with links to several studies from industry standard tests. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brand's products caused hair loss for some consumers. Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. Have you tried Olaplex hair loss products? A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. When you buy through links on our site, we may earn a commission. Popular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss, blisters and other conditions. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. We don't know if they were using expired Olaplex. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. Panthenol, the other ingredient named in the suit, has not been banned in the EU or linked to any adverse effects. The reviews found elsewhere confirm this. 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